This is usually done in the last sentence. If it's to be published online, be careful with the email address in order to avoid spam. Many people write email addresses online as something like: greg at fizzlemail dot com. If space permits, include a couple of ways of contacting you, such as your Twitter profile or a LinkedIn page. Aim for at least words. For an online blurb, this is just enough to give the reader a taste of your life and personality without becoming a bore.
Avoid a profile that is longer than words. Proofread and revise. Rarely is writing perfect the first time it hits the pages. And because personal bios are only a small snapshot of a person's life, upon rereading your bio, you might realize there was information you forgot to include.
Have a friend read your bio and give you their feedback. This is important because they can tell you if all the information you want to get though is coming across clearly. Keep your bio up to date. Every once in a while, go back and update your bio. By putting in a little work frequently to keep it up to date, you'll save yourself a lot of work when you need to use it again.
Method 1 Quiz Why should you write a professional bio in the third person? Because that makes it sound more objective. Because that makes it sound more intimate. Because that makes it sound more interesting. Actually, you should write professional bios in the first person. Want more quizzes? Keep testing yourself! Method 2 of Tell a story.
The best way to do this is to make the structure your own by telling a story, not outlining key factoids. There are many possible structures to choose from, including: Chronological : This structure starts at the beginning and ends at the end. Circular : This structure start at an important or climactic moment D , backtracks A , and then explains all the events leading up to that moment B, C , eventually bringing the reader full circle.
Zoomed In : This structure focuses on one critical event for example, C to symbolically tell a larger story. It might use a few small, surrounding details a, d to orient the reader, but otherwise, the moment is important enough to stand on its own. Keep the focus on yourself. Incorrect : "UCSF has one of the top-ranked research-based med schools in the world, which would provide me with the foundation necessary to achieve my lifelong dream of becoming a doctor. On top of that, praising the school at the expense of describing yourself makes you sound unworthy to attend.
My brother was lucky that his surgeon studied at one of the best programs in the country. By doing the same, I hope to one day mean to another family what Dr. Heller does to mine. Trying to force a ho-hum story to be more dramatic will just make it look silly, especially compared to the truly epic tales some of your co-applicants will have.
Incorrect : "Reading The Great Gatsby was a pivotal moment in my life that made me completely rethink my own preconceptions about what it means to live in modern America. Thanks to that assignment, I now know I want to pursue American Studies. Incorrect : "Having had a rather minimalistic upbringing, I find that I continue to assiduously value hard work and frugality above all else. It sounds like you're trying too hard. Correct : "Growing up very poor taught me that hard work and thrift are sometimes the only things a person can afford.
Show, don't tell. This is one of the most important things you can do to help your bio stand out. Many students will state things like "I learned a valuable lesson from this experience" or "I developed a new understanding of X. Incorrect : "I learned a lot from my experience as a camp counselor. Correct : "I came out of my time as a camp counselor with a better understanding of empathy and connection than I had previously.
Now, when I see my younger sister acting up, I understand better how to help her without sounding bossy or controlling. Use active verbs. The "passive voice" occurs when you use forms of the verb to be , and it usually makes your sentences wordier and unclear. Using active, present-tense verbs makes your writing more alive and interesting. Consider the difference between the following sentences: "The window was broken by the zombie" and "The zombie broke the window.
The second is very clear: the zombie broke the window, and you need to hit the road. Method 2 Quiz If you want to build suspense in your college application bio, what kind of structure should you use?
Chronological Not quite! Circular Exactly! Zoomed in Close! Method 3 of Consider your purpose for writing. Are you writing to introduce yourself to a particular audience, or is your bio to provide a general introduction to whomever? A bio written for your Facebook page will be very different than a bio written for a website. Understand any length restrictions.
Some social media sites, such as Twitter, restrict your bio to a certain number of words or characters. Make sure you use that space to make the biggest impact possible. Consider what details you want to share. This information will vary depending on who you're targeting as your audience. For a strictly personal bio, you can include details such as hobbies, personal beliefs, and mottos.
For a bio that falls somewhere between "professional" and "completely personal," consider sharing details that give a sense of who you are but are not likely to alienate others. Include your name, profession, and accomplishments. Like a professional bio, your personal bio should give your reader a clear idea of who you are, what you do, and how well you do it.
However, you can be more informal in your tone than you would in a professional bio. Joann Smith is a passionate knitter who also happens to own and run her own paper supply company. She has been in business for over 25 years and has won multiple awards for business innovation although never any for knitting. In her copious free time, she enjoys wine tastings, whiskey tastings, beer tastings, and wine tastings. Avoid buzzwords. These words are so overused that they have ceased to mean anything to most people, and they're too general to convey real meaning: "innovative," "expert," "creative," etc.
Show through concrete examples, don't just tell. Use humor to express yourself. A personal bio is a great place to connect with your audience through the use of humor. This can help break the ice between you and your reader, and convey a sense of who you are in a few short words. Method 3 Quiz How is a personal bio different from a professional one? A personal bio's tone can be less formal.
A personal bio can include more personal details. A personal bio can use humor. All of the above. Support wikiHow and unlock all samples. Sample Short Life Biography. Sample Short Personal Biography. Sample School Bio. Sample Professional Bio. Sample Dating Bio.
Sample Educator Professional Bio. Sample Third Person Bio. An executive bio is a form of professional bio. It should highlight some of the major, defining moments of your career as well as some of the skills and personal experiences that make you stand out as an employee or company leader. You might also mention some of your major mentors and influences. Try to write the bio so it reflects your personal brand and approach to leadership. Not Helpful 0 Helpful 5. Think about what appeals to your sense of humor.
You might include a brief, funny anecdote, or use humorous devices like exaggeration, poking gentle fun at yourself, or including something random or incongruous to surprise the reader. She enjoys crocheting, painting, and eating way too much cheese. Not Helpful 0 Helpful 1. It depends somewhat on the purpose. Not Helpful 13 Helpful As an amateur writer who has never published anything, how do I write a bio? What tips can you give me?
I am writing a short story. Make a timeline of your history and then make it into a story. You can consult with family members and read other people's bios for reference as well. Not Helpful 6 Helpful I have been selected as a parade grand marshal and need to write a short bio. What should I write?
First, write in Third Person, as though someone else is speaking to the crowd for you. This helps you to step back and look at yourself. What do you want the crowd to know about you? You might start with your name, where you're from, why you were asked to be the grand marshal and how that makes you feel.
If you have time, you might want to include family, friends, hobbies, and anything else you think is interesting about yourself. When you're done, flip the bio to First Person before you speak it. Not Helpful 5 Helpful It just sounds more professional and seems unbiased. Also, as it says in the article assume that the person knows nothing about you.
Not Helpful 9 Helpful Where can I find more information about how to write about my volunteer service? People will have written guides for this. Try searching on the internet or go to your local library. Not Helpful 12 Helpful How do I answer the question concerning degrees on a bio when it does not pertain to the group to which I am speaking?
If it doesn't pertain to the group, simply mention the degrees and move quickly on. Here is an example: "Hi my name is Insert name and I'm insert age. I work at Insert work place name and my job is a insert job [example: Cashier, Cook, Police] etc.
Not Helpful 0 Helpful 2. Include your email address to get a message when this question is answered. Throughout the process, think back to the purpose and audience you identified in Step 1. This will help guide your writing. Helpful 0 Not Helpful 0. If you're writing online, include hyperlinks to things you mention, such as projects you worked on or a personal blog you keep. Submit a Tip All tip submissions are carefully reviewed before being published. Related wikiHows How to.
How to. How to Write a Personal Profile Online. About This Article. Co-authored by:. Megan Morgan, PhD. Co-authors: Your biography should be search engine friendly, and in terms of search results, longer biographies fare better.
Search engines prefer lengthier pieces with original content, so keep the longer bios to the 1, to 2,word range for optimization. For shorter bios, be sure to use third person for stronger SEO. Other tips include:. You can use SEO analyzers that check your profiles for strong branding and search engine credentials.
Many of these programs offer tips on how to improve content after it is analyzed. A well-crafted bio is extremely important, but it is only a portion of your personal branding. It needs to connect with the rest of your online presence.
Here are some important steps to take:. Make sure all the posts and photos on your websites, portfolios and social media sites are professional. Search your name to check for inappropriate or incorrect information. Check to see that your skills and tone are consistent across all channels. Once you have finalized your biography, check that the rest of your online profiles convey a consistent and compelling message you want prospective employers and other readers to come away with.
The tone and branding should match over all your sites. Below is a shortened version of a personal bio that includes many of the necessary details outlined above. Sam Johnson has spent his life using his personal and career experiences to help his clients overcome post-traumatic stress disorder and provide them with the support they need when their life seems to be more than they can handle. While his focus is on veteran care, he also provides services for children, adults and families who are dealing with traumatic situations of their own.
He is an avid researcher, and his work has been published in Psychology Today and American Psychologist. Sam is currently in private practice in Boston where he lives with his wife and two young children. Connect with Sam: Email: s. No one knows you better than you know yourself. Check out Indeed for more tips on getting hired and to find opportunities to move your career forward.
Indeed Home. Find jobs. Company reviews. Find salaries. Upload your resume. Sign in. Key takeaways: Before starting, take some time to establish the main purpose of your bio. Be concise, only including the most important and relevant information for the reader.
Write in the third person and use your personal tone and voice where appropriate. What is a personal bio? How to write a personal bio. Introduce yourself. Keep it concise. Use third person. Write strategically. Include your contact information. Edit thoroughly. Purpose: Why are you writing your bio? To address clients and customers? Obtain a job? What do you hope to convey to those who are reading your bio? Accomplishments: What professional goals have you reached?
Have you been honored with awards? Did you meet or exceed your job responsibilities? History: What aspects of your personal background brought you to this current stage in your life? What events of your personal life shaped your career path? Education and credentials: What is your educational background? Where did you go to school? What did you study? Were you recognized with any educational awards or certifications?
Who is your target audience? What do you what them to learn from your bio? What life events can you include to illustrate these points? Your email address A link to your contact page Links to your professional social media platforms.
How to make your personal bio noticeable. Link to your portfolio. Use humor where appropriate. Utilize SEO. Optimize your online presence. Anchor words: Find natural anchor words in the text, and add a relevant link to your work. This strategy provides easy, direct links from your content to your portfolio.
It also helps you promote yourself and your current work. Limit the number of links, and highlight your best and most impressive work. Contact info: Also include the website address of your portfolio or other personal work, and hyperlink it in your contact information.
The first three sentences in this bio contain the most vital information, while the rest of the page is broken into sections to help readers easily find additional information. The voice you should choose depends on where the bio will exist. The same guidelines apply to bios on other third-party sites, like conference sites, job-hunting sites, or publications. Using your full name in your bio also tells search engines to display a link to your bio in the results for queries of your name, which helps people find your bio online.
However, be careful not to overuse your name. Using your full name too often will look spammy and ruin the natural flow of your writing. You should save the first person for times when you are the one introducing yourself, like when you post a bio on your Twitter or Facebook profile. However, you need to keep the platform—and what its audience is looking for—in mind when deciding how much to write.
Otherwise, readers might be tempted to skip over them. For bios on your own website, longer between 1, and 2, is usually better because you can include many more details. Search engines also value longer bios, so they will usually rank higher in the search results, thus making your bio more visible. A bio is not supposed to be a resume.
Instead, you should present your professional life as a story. So, if you want your audience to pay attention, then you need to craft a good story. When you are telling your professional story, be sure to include examples of how you kept going when things got tough.
This will help your readers empathize with you and connect with you on an emotional level. Another way to connect with your audience is to make them laugh. While you should maintain a professional tone throughout the rest of your bio, it can be a good idea to include a humorous note up front or at the end. It can also help set you apart from your peers. One of the worst things you can do is to write a bio and then never look at it again. You are constantly learning new skills and achieving new goals in your career.
Keeping these accomplishments to yourself will only limit your opportunities. Instead, you should take a few minutes to update your various bios whenever you experience a major life event. This way, your bios will always accurately reflect who you currently are and what you have to offer, thus giving you a better chance of gaining visibility, earning the respect of your peers, and ultimately, getting hired.
For each link, make sure to use relevant anchor text the blue words you click on. The words you use should tell readers what to expect when they click on the link. Tim Ferriss is an expert at promoting his work. You can see how he links to his books, his podcast, and his personal and professional achievements in his bio.
The point of writing a personal biography is to establish mutually beneficial connections with other people. If you leave out your contact information or make it hard to find on the page , then you will frustrate readers who want to reach out or learn more about you. Including a contact information section at the end of your bio can make you seem open and approachable.
It can also encourage readers to connect with you. Search engines value diversity. So, if you have pasted the same bio on every site, then chances are good that only one of them will show up on the first page of your search results beyond which few people ever look.
This means that you will end up with a much larger online presence. If you want your biography to show up in the search results when people google terms related to you or what you do, you might be tempted to include a lot of these words in your bio. In , she won a freelance website designer award. Relying too heavily on the latest buzzwords or industry jargon to make yourself more relevant can end up having the opposite effect: making you look like someone who is trying too hard to impress people.
You will gain much more respect by communicating concisely and clearly with easily understood words. Your biography will be more engaging and easier to understand if you eliminate any fluff. Filler words and phrases like the following only slow the reader down and make your bio less interesting:. Avoid embellishing your accomplishments. Eventually, someone will call you out for exaggerating your qualifications, which will damage your reputation.
As a rule, your personal biography should start with your current activities and achievements and work backward from there, highlighting only the important milestones in your life. Now that you know how to write an amazing bio, you can start building and expanding your online presence. It has inspired us all. We are grateful to have it. See Example Book.
Learn More. Buy a Gift Card. Do you know a person - including a U. If yes Let Us Know. Upgrade today for access to over patented questions specially designed to help you write and discover a life story. You'll also be able to publish your book on demand as well as receive priority access to our support team. Answer Customized Life Story Questions. Add Your Photos.
He lives in Nashville with his wife, Jenny, and their two daughters. Then it ends with a note about his family. It is a good idea to share a piece of personal information about yourself so readers can connect with you. Include humor if it fits the publication you are submitting to. Unless, of course, it is for an adult magazine. Then you can write humor that fits that publication. Use only one link. Decide what is the most important place you want your readers to find you. Your blog signup list?
If you only have one link, have it go to your blog signup page. An email list is the most important, as it gives you direct access to make friends with your readers. Unless, of course, you are Ev Williams, the director and co-founder of Twitter, or Mark Zuckerberg, the founder of Facebook. Follow the rules. Stick to fifty. It can seem intimidating to write a killer bio. But you are a writer. You have already written an article or story so amazing that someone wants to publish it.
Do you have any tips for how to write a bio? Let us know in the comments. Need more grammar help? My favorite tool that helps find grammar problems and even generates reports to help improve my writing is ProWritingAid. Works with Word, Scrivener, Google Docs, and web browsers.
Also, be sure to use my coupon code to get 25 percent off: WritePractice This is the length of biographies Alice, my editor, asks for on The Write Practice. What will you include in your biography? Share the bio you write in the comments. Tell us what you cut out. Or, if you have any questions about what to include, ask those here. Join over , readers who are saying YES to practice. Building an Author Website.
Now you have to say who you are. Include a link in your bio so readers can find you and follow your writing. Pamela Hodges. Pamela writes stories about art and creativity to help you become the artist you were meant to be.
She would love to meet you at pamelahodges. Transition from describing your values in work to describing who you are outside of work. This may include:. People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to the people reading about who you are professionally.
End your professional bio on a good note — or, more specifically, a funny note. Leaving your audience with something quirky or uniquely you can ensure they'll leave your website with a pleasant impression of you. It's important to follow the steps above when writing your bio, but don't obsess over any one section. Remember, the people reading your bio are suffering from information fatigue.
If you don't hook 'em in the first line, you'll lose them quickly. Want to give your professional brand a boost? Take one of HubSpot Academy's free certification courses. In just one weekend, you can add a line to your resume and bio that's coveted by over 60, marketers. Alright, I know what you may be thinking So what? It's just a bio. I mean, how many people read professional bios, anyway?
The answer: A lot of people. More importantly, though, there's no way to tell exactly who is reading it — and you always want it to be ready for when the right people come across it. And when they do, you want it to catch their eye. In a good way. You see, while your resume is only useful for when you're actively applying for specific positions, your professional bio is much more visible.
It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places. Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them care about you, is a matter of how well you present yourself to your intended audience.
Below, we've curated some of the best real professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various websites where you might describe yourself. Chimamanda Ngozi Adichie begins her professional bio with an invitation into her world. In just one sentence, she describes the depth and breadth of her body of work as it has been translated into thirty languages and several publications.
Along with her notable writing career, Chimamanda showcases her speaking career which introduces readers to a well-rounded view of who she is as a professional. From there, her bio seamlessly flows into her recent work and a glimpse into how and where she spends her personal time — the United States and Nigeria.
A bio with a hook is sure to keep you reading. What comes next is a unique differentiator in a professional bio. In the body of her professional bio, Chima briefly lists her process at a high level, giving her potential clients a birds-eye view of what they can expect when they book her services.
And even if you don't listen to the type of music he produces, it's hard not to listen to his compelling Facebook bio. For instance, consider his tagline, under "About" — " Quiet during the day. I got goosebumps just imagining a dance club he might play his music in. DJ Nexus's bio brilliance doesn't stop there. DJ Nexus links his Facebook account to his personal website , where he has the space to tell the full story of his background. Here's a preview, below:. In this story, DJ Nexus describes both when he "became known as DJ Nexus" and a company he founded shortly afterward — all before going to college.
This is a terrific lesson for professional bios: Customers want to learn about you. Consider how you might also lead your Facebook visitors off your Facebook page and onto your personal website to learn more about who you are. When it all comes down to it, your professional bio is no different than any other piece of persuasive copy — no matter where it lives.
One of the most common mistakes people make is thinking of it as its own beast, separate from other pieces of writing. If you think about it that way, you're far more likely to write something painfully uninteresting. When you sit down to write your professional bio and you're watching that cursor blinking on the screen, think about how you would introduce a blog post. You don't just dive right into the meat of the thing, now, do you? You start with an introduction. The best bios are often concise around — words , so you don't have a lot of room to play around.
But a single sentence that tees your reader up and provides context for the accomplishments that follow could make the rest of your bio that much more persuasive. Take Lena Axelsson's bio, for instance. She's a marriage and family therapist — a job where empathy and compassion are a big part of the job description. That's why she chooses to open her bio with a great introductory sentence: "When human beings experience trauma or severe life stressors, it is not uncommon for their lives to unravel.
Then, she goes into why she's passionate about her job, how she helps her clients, and how she caters her approach to each individual patient. The necessary educational information is left for the end, after the reader has been hooked. Your bio doesn't have to be super serious, nor does it have to start with a joke. This bio shows how you can capture your reader's attention by being empathetic and showing how that empathy shapes a valuable professional. Mark Levy is a small business owner who's taken a more traditional approach to the professional bio on his website — but in a way that takes care to speak to his intended audience.
What we love about his bio is the way he's set it up: On his business' "About" page, he's listed two biographies, which he's labeled "Mark Levy's Biography 1" and "Mark Levy's Biography 2. Click here to see the full version.
Like Ann, Mark's given his readers two different options. The first biography is a "short version," which includes a combination of bullet points listing his credentials and a few short paragraphs. The second is the "long version," which is actually even more interesting than the first one. Because it reads like a story — a compelling one, at that. In fact, it gets really funny at parts. The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the Movie, listened to The Jam and The Buzzcocks, and read magic trick books.
Of course, the fantastic copywriting isn't a surprise, given that this guy wrote several books. But the conversational tone and entertaining copy let his quirky personality and great writing skills shine. With a classic take on the professional bio, Audra Simpson crafts a brief overview of her career in just a couple of paragraphs.
This subtle timeline gives readers a picture of her experience in the field of political anthropology without listing her resume in detail. Marie Mikhail checks off nearly every box for what makes an excellent bio. A professional recruiter, she expresses her "passion for recruiting" upfront, in the first sentence, while using that sentence to hook her profile visitors into a brief story of her background.
But there are a lot of recruiters out there, and Marie knows that. So, to differentiate herself, she closes the first paragraph of her bio explaining that she likes "getting people excited about the things [she's] excited about. Marie Mikhail finishes off her bio by including a smooth mixture of professional skills, such as her Spanish fluency; and personal interests, such as podcasting and Star Wars she mentions the latter with just the right amount of humor.
What does this mean for his professional bio? He has to prioritize. With this in mind, Wonbo opens his bio with the most eye-catching details first if the image below is hard to read, click it to see the full copy. Not only does Wonbo's bio start strong, but he also takes readers on a suspenseful journey through some of his most harrowing assignments — where he was when news broke and how he responded.
You can see this quality below. The accomplished journalist concludes his gripping bio as strong as it began, measuring his experience by the number of states, countries, and continents to which he's traveled in his career. See how this looks above. All in all, it's a fantastically concise bio for as much detail as it holds.
If you're writing your bio but having trouble figuring out how to showcase your accomplishments without boasting, photographer Burkard's LinkedIn bio is a great example for inspiration. Written in third-person, his bio tells a fluid story, starting with his ultimate mission — "capture stories that inspire humans to consider their relationship with nature" — before diving into more tangible accolades giving a TED talk, publishing books, etc.
Best of all, rather than using his bio as an opportunity to brag, he instead ties his talents into how he hopes to help others , writing, "Through social media Chris strives to share his vision … and inspire [his followers] to explore for themselves.
I wouldn't necessarily be inclined to follow Chris if his bio had simply read "I post beautiful images" … but inspire me to travel? Now that's something I can get behind. Lastly, he ends on a humble, sweet note, writing "He is happiest with his wife Breanne raising their two sons".
Don't be afraid to inject some personal information into your bio — it could help you seem more approachable as a result. Although a picture is worth 1, words, a portfolio is quite different from a professional bio. While this might present a challenge for creative professionals who specialize in visual art to tell their stories, Lisa Quine quantifies her creativity to give her professional bio balance.
She begins with her full name, her location, and what she does best. With a third-person approach to the writing, this bio invites the reader behind a metaphorical door to meet Lisa as a professional, traveler, learner, wife, and mother. As Founder and CEO of Briogeo — a popular natural hair care line that's received rave reviews in publications such as Allure and InStyle — there are undoubtedly plenty of accolades Twine could boast about.
But she chooses to start her bio from a humbler place, stating: "Nancy Twine is no newcomer to the beauty-sphere — in fact, she made her first foray into the world of natural product formulation at the ripe age of five. The rest of her bio similarly focuses on Twine's strengths as someone who's able to take hair care "back to basics".
The bio focuses on why Twine made the decision she did to start her company, and what ultimately drives her. Similarly, you might consider using your personal bio as an opportunity to highlight your bigger purpose or vision. As Twine demonstrates, sometimes it's best to keep it simple, and let your message resonate with the right audiences. I gravitated towards Mouzon's bio from the first sentence: "I'm obsessed with leveling the playing field.
The language used throughout Mouzon's bio is authentic, real, and honest. Consider, for instance, the beginning of the second paragraph, where she admits, "While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent.
Ultimately, this bio doesn't just focus on Mouzon's impressive background By focusing on the reader, Mouzon effectively demonstrates the real power of a good bio: the power to convert newcomers into leads and customers. As an avid Zumba fan, I was excited to include this one in the list. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead His bio continues, "Shortly after he was connected to Alberto Periman and Alberto Aghion and Zumba was officially created What I like best about this bio is Perez's decision to use the space to tell the story of his business, rather than list out his accomplishments.
It provides a more real and colorful introduction to Perez, and immediately makes him feel both relatable and inspirational. If you're a marketer, you've likely heard of Ann Handley. Her list of credentials is lengthy, and if she really wanted to, she could go on and on and on about her accomplishments. But when people list out all their accomplishments in their bios, they risk sounding a little egotistical.
Sure, you might impress a handful of people with all those laurels, but many people who read your bio will end up feeling either intimidated or annoyed. Think about it: Is that how you want the majority of your readers to feel when they read your bio? To minimize the egoism that comes with talking about yourself, think about how you can list out your accomplishments without sounding like you're bragging.
Ann does this really well, choosing a tone in her bio that's more approachable. Best of all, Ann chooses to focus on her readers' challenges and motivations, rather than her own. For instance, she writes, "Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. And she will inspire you to do work you're proud of. Follow the link and you'll be led to a page dedicated to a fuller bio, which she's divided into two parts: a "short version" literally a bulleted list of key facts and a "long version," which includes traditional paragraphs.
There's something in there for everyone. Instagram is a notoriously difficult platform on which to write a good bio. Similar to Twitter, you simply don't have room for a professional bio that includes everything about you.